Google investors spoke with a disgruntled Craigslist stake holder who owns about 28% of the shares. Officials at Google were only interested in purchasing the shares from this unnamed share holder if they can gain control of the way Craigslist was operated. Of course, they were unable to do just that especially with the creator of Craigslist Craig Newmark stating that Google would not comply with Craigslists community views. The success of Ebay and now Craigslist showing no signs of wear are thriving in an era of e-business its a perfect time to capitalize on the market. I relate this story to ERP, in which the major role players involved have to evaluate to risk and ROI making a purchase of this stature would impose on the investment.
Bloomberg News,(2009) Officals say Google eyed Craigslist.
Reference
http://www.boston.com/business/technology/articles/2009/12/11/official_says_google_eyed_craigslist/
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