Tuesday, October 20, 2009

Chapter 8: IS in Business

Apple is making headlines again. Their fiscal fourth quarter report was up 47% compared to Wall Street's expectations. The company had substantial amounts of sales with both their MAC Pcs and Iphones. Apple obviously has strong production and operation management implemented in the way their business is ran. With their detailed strategic planning of how to get the product(s) to the consumer is turning out to be a very effective way. The company's put a lot of thought in how to distinguish themselves as a superior company by coming up with unique and innovative technology which in return, has created a lot of capital for the business and allowed it to rise agaist its competitors. Apple will have to demonstrate the same ambition and strive to rise against the competitors if it wants to be a key factor in the future.


Hesseldahl, Arik (2009) Apple: All Systems Go
Business Week
http://www.businessweek.com/technology/content/oct2009/tc20091019_072433.htm?chan=technology_technology+index+page_top+stories

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